All posts by Salmon Global Academy

BUILDING YOUR BRAND AS A STUDENT ENTREPRENEUR
Establishing a business as a student can be an exciting experience. It gives you the chance to develop your brand in addition to allowing you to follow your passions. Establishing your brand may seem like a difficult task, but as a student entrepreneur, you can stand out by following a few easy steps.

1. Discover Your Passion: Before you dive into building your brand, figure out what you’re passionate about. Your business should reflect your interests and values. Whether it’s fashion, technology, or social causes, align your brand with something you love.

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Being a student and starting a business might seem tough, but with some simple tricks, you can do both without losing your mind.Let’s explore easy ways to balance your schoolwork and entrepreneurial dreams.

Create a Schedule: To manage both school and business, create a schedule. Decide when to focus on classes, study, and work on your business. Stick to your plan to make sure nothing gets ignored.

Set Goals: Know what you want to achieve in school and business. Break your goals into small tasks with deadlines. This makes things less overwhelming and helps you stay on track.

Be Organized: Keep things organized. Use calendars or apps to remember important dates and deadlines. Being organized reduces stress and makes it easier to get things done.

Connect School and Business: If possible, link your business to what you’re studying. This way, your school knowledge can help your business, and your business experience can improve your studies.

Talk to People: If possible, tell your professors, classmates, and business partners about your schedule. When everyone knows your commitments, they can support you better.

Roll with Changes: Be ready for unexpected challenges. When things don’t go as planned, stay focused and find solutions.

Take Care of Yourself: Create time for breaks, exercise, and hanging out with friends. Taking care of yourself helps you handle school and business stress.

Ask for Help: Seek guidance from someone who has experienced similar difficulties if you are struggling. Mentors, professors, or other students can give useful advice.

Balancing school and business may seem tricky, but with a good plan and some self-care, you can do both well. By finding the right balance, you’ll be on your way to success in both school and your business adventure.

LOW-COST BUSINESS IDEAS FOR STUDENTS IN COLLEGE
College is a time for learning, growth, and, for many, tight budgets.
You may try out these business ideas while you’re still in school.

These business ideas will assist you in transforming your undergraduate years into an entrepreneurial journey.

Freelance Writing
You can launch a freelance writing career if you have a gift for writing. Offer your skills to blogs, small businesses, or other students who need help with assignments or essays.

Graphic Design
If you are proficient in graphic design and have access to design tools, you can provide your talents to local businesses to make social media content, marketing materials, and logos.

Tutoring Services
If you excel in a certain course or area, you might want to think about tutoring other students. The study materials, some topic understanding, and a desire to see others succeed are all that are required.

Dropshipping
Using the dropshipping business model, you may launch an online store with little to no upfront inventory expenditures. Products can be sold on websites like Shopify, and upon a successful transaction, the goods are dispatched straight from the supplier.

Social Media Management
Many businesses want to have an online presence, if you’re skilled in social media, offer your expertise to local businesses or student organizations looking to improve their online presence.

Blogging/Vlogging
You can think considering creating a blog or YouTube channel if you have a unique perspective or are enthusiastic about a certain subject. Your material can be made profitable through sponsorships, affiliate marketing, or adverts.

Remember that what matters are your determination and the value you can provide to others, not the amount of money.

1. Identify the root cause of the problem: To overcome a business challenge, you need to understand the root cause of the problem. Analyze the situation and identify the underlying causes of the challenge. This will help you develop a targeted solution and prevent the problem from recurring in the future.

2. Seek advice and support: Don’t be afraid to reach out for help when facing a challenge. Seek advice from mentors, industry associations, business coaches, and other professionals who can help you navigate the situation. Collaborating with others can help you gain new perspectives and insights.

3. Develop a plan: Once you have identified the root cause of the challenge, develop a plan to address it. The plan should be specific, measurable, achievable, realistic, and time-bound (SMART). Break the plan down into actionable steps and assign responsibility for each task.

4. Prioritize and focus: When facing multiple challenges, it’s important to prioritize and focus on the most pressing issues first. Addressing these challenges can help alleviate stress and free up resources to tackle other issues.

5. Innovate and adapt: To overcome challenges, you may need to innovate and adapt your business model, products, or services. Look for ways to differentiate yourself from competitors, and consider new opportunities and markets.

6. Invest in technology: Investing in technology can help you streamline your operations, improve efficiency, and stay competitive. Consider implementing new software, automation, or other digital tools to help you manage your business more effectively.

7. Communicate with stakeholders: Communication is key when facing business challenges. Keep stakeholders informed of the situation and the steps you are taking to address it. Be transparent and honest about the situation, and offer solutions and reassurances as appropriate.

Challenges are part of life as well as business, running a business has never been easy but it isn’t impossible.

In this post, I will share with you some practical ways that can help you scale through this process of building your dream business.

1. Identify the root cause of the problem: To overcome a business challenge, you need to understand the root cause of the problem. Analyze the situation and identify the underlying causes of the challenge. This will help you develop a targeted solution and prevent the problem from recurring in the future.

2. Seek advice and support: Don’t be afraid to reach out for help when facing a challenge. Seek advice from mentors, industry associations, business coaches, and other professionals who can help you navigate the situation. Collaborating with others can help you gain new perspectives and insights.

3. Develop a plan: Once you have identified the root cause of the challenge, develop a plan to address it. The plan should be specific, measurable, achievable, realistic, and time-bound (SMART). Break the plan down into actionable steps and assign responsibility for each task.

4. Prioritize and focus: When facing multiple challenges, it’s important to prioritize and focus on the most pressing issues first. Addressing these challenges can help alleviate stress and free up resources to tackle other issues.

5. Innovate and adapt: To overcome challenges, you may need to innovate and adapt your business model, products, or services. Look for ways to differentiate yourself from competitors, and consider new opportunities and markets.

6. Invest in technology: Investing in technology can help you streamline your operations, improve efficiency, and stay competitive. Consider implementing new software, automation, or other digital tools to help you manage your business more effectively.

7. Communicate with stakeholders: Communication is key when facing business challenges. Keep stakeholders informed of the situation and the steps you are taking to address it. Be transparent and honest about the situation, and offer solutions and reassurances as appropriate.

Resilience is an essential quality for business owners in today’s dynamic and ever-changing business landscape. The ability to adapt to challenges, recover from setbacks, and remain focused on long-term goals can make the difference between a thriving business and one that struggles to survive.

In today’s post, we will explore the power of resilience for business owners, and in the next post, we will discuss strategies to cultivate this invaluable skill.

The Importance of Resilience for Business Owners

1. Navigating Uncertainty: Business owners face numerous uncertainties in their journey, ranging from changing market conditions, economic downturns, evolving technology, and even global crises. Resilience empowers entrepreneurs to embrace these uncertainties and turn them into opportunities for growth and innovation.

2. Recovering from Setbacks: All businesses experience setbacks at some point or another – be it financial losses, unexpected challenges, or even personal difficulties. Resilient business owners can bounce back from these setbacks by learning from their mistakes, finding creative solutions, and maintaining a positive mindset.

3. Maintaining Focus: Resilience enables business owners to maintain their focus on long-term goals while dealing with short-term challenges. By staying committed to the bigger picture, resilient entrepreneurs can better allocate resources, make strategic decisions, and achieve sustained success.

4. Building a Strong Team: Resilience is not only essential for the business owner but also for their team members. By fostering a culture of resilience within the organization, business owners can create a supportive environment where employees feel empowered to navigate challenges, innovate, and contribute to the company’s success.

Strategies to Cultivate Resilience for Business Owners

1. Develop a Growth Mindset: Adopting a growth mindset involves embracing challenges, recognizing that setbacks are learning opportunities, and believing that you can improve and develop your skills. By cultivating a growth mindset, business owners can foster a more resilient approach to their entrepreneurial journey.

2. Embrace Change: Change is an inevitable aspect of running a business. By embracing change and being open to new ideas and approaches, business owners can adapt more easily to new circumstances and maintain their resilience in the face of adversity.

3. Build a Support Network: Surrounding yourself with a strong support network of like-minded entrepreneurs, mentors, and advisors can provide valuable guidance, encouragement, and resources to help you navigate challenges and maintain your resilience.

4. Prioritize Self-Care: Resilience requires physical, emotional, and mental well-being. Business owners need to prioritize self-care, including regular exercise, healthy eating, and adequate sleep, to maintain their energy and focus during challenging times.

5. Set Realistic Goals and Expectations: Establishing realistic goals and expectations can help business owners maintain their motivation and resilience. By breaking down long-term goals into smaller, manageable milestones, entrepreneurs can make steady progress and celebrate small victories along the way.

In conclusion, resilience is a powerful asset for business owners in achieving long-term success. By cultivating resilience through a growth mindset, embracing change, building a support network, prioritizing self-care, and setting realistic goals, entrepreneurs can navigate the uncertainties and challenges inherent in running a business and ultimately build a thriving, sustainable enterprise.

Marketing is an essential component of any successful business. As a business owner, it’s important to market your products or services effectively to attract customers and generate revenue. Here are some tips for marketing your business the right way:

1. Identify your target audience: Understand who your ideal customer is and what their needs are. This will help you tailor your marketing efforts to reach and engage with them effectively.

2. Develop a strong brand identity: Your brand is the face of your business and should reflect your values, mission, and unique selling proposition. Create a compelling brand message and visual identity that resonates with your target audience.

3. Utilize multiple marketing channels: Experiment with various marketing channels such as social media, email marketing, SEO, PPC advertising, and content marketing. Find out which channels work best for your business and focus your efforts on those.

4. Create quality content: Produce high-quality content that informs, educates, and entertains your audience. This can include blog posts, videos, infographics, podcasts, and more.

5. Engage with your audience: Build relationships with your customers by engaging with them on social media, responding to their comments and feedback, and providing excellent customer service.

6. Measure your results: Use analytics tools to track your marketing efforts and measure your ROI. This will help you identify what’s working and what’s not, so you can adjust your strategy accordingly.

Remember, effective marketing requires ongoing effort and experimentation. Be open to trying new tactics and adapting your approach as needed to achieve your business goals.

We teach entrepreneurs the skills that they need to build their businesses on any budget.

https://salmonglobalacademy.teachable.com/courses

Our courses include;

√ Marketing techniques

√ Branding basics

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I am a serial entrepreneur and l am here to share some mindset an entrepreneur needs to have and what to do to get there. There are 5 mindset l want you to note down because all of us go through these stages at one time or the other.

Now, you need to know the why behind what you are doing because everybody has a reason for doing what they are doing, if you don’t have a reason for what you are doing, it will show in your business because you are your brand.

https://elevationradionetwork.com/album/lets-talk-t-e-e-podcast/

Click on this link above to learn more.

You have to be consistent with your message because you are not different from your business, your mindset reflects on your business, your personality is there for all your clients to see. You don’t have to be different because what people see is what they believe.

There are 5 types of mindsets, which are:

1. Perfectionist Mindset
2. Sabotaging Mindset
3. Fear of letting go Mindset
4. Servant Mindset
5. Busy body Mindset

These are the 5 mindsets every entrepreneur must look into; you need to be careful with the message you pass across because people see you before your business.

Look into your personality because you can’t say you are different from your business, having a terrible personality will affect your business in a bad way.

Remember, you are a diamond which is not seen commonly because it has to be dug out, refined and go through the process before you can talk about shining.

Avoid comparison because your message is different from theirs, many of them have been in business for years and hence the level of growth, so let go of perfectionist mindset and start from somewhere and grow as you go.

Visit this link below to listen to more amazing content on our podcast

https://elevationradionetwork.com/album/lets-talk-t-e-e-podcast/

Thomas Leonard, a financial planner from the United States began coaching. The year 1861 was the first-time coaching was used and it was in an athletic sense where older sport men train new ones to maximize their strength and potential.

To put it better, coaching has been in existence for centuries, in fact many were practicing it but didn’t know the name to give to it, but as time went by people were able to popularize it due to its efficacy and result. Many people have achieved so much and discovered a potential they never knew existed in them due to coaching

What is coaching? Coaching is the process by which an experienced professional in a specific field helps the other party through training and guidance to solve a particular problem or achieve a goal. Coaching is provided by someone with years of experience and expertise, this person is known as a coach, while the other party who is there to either solve a personal or professional problem is known as the client.

Coaching is different from mentoring and consulting. 

Coaching is the process by which the teacher or coach helps you find out and understand the problem, proffer a solution and join you in solving the problem while equipping you with the right skills and strategies to tackle it next time it arises.

Coaching has saved many lives, families, relationships and businesses. 

I wonder what would have happened if great footballers we know of today depended on their own wisdom and experience alone, they would have remained below average because there is a limit to what you can do, in fact that is why God strategically positions people around us to help us cross one milestone or the other. Spending the time, you would have used to hit various milestones on just one milestone is not a good thing. 

While consulting is all about helping you solve your problem, coaching goes beyond that, coaching teaches you the techniques to apply, how, when, where and what to do.

I have seen many clients come with certain issues about their business and how they think they can go about it but after sessions with them, they were able to find out the real problem and the main thing they were supposed to be doing and getting results effortlessly.

This can only happen when you understand the importance of personal and career development, growth is not mysterious, it is not magic, there is a principle and procedure to it.

Below are a few ways coaching can help facilitate your business/career growth:

1) It helps you to know your priority: Have you ever seen someone who has fever but was being administered stomach ache medicine? The worst can happen right? That is exactly what happens when you try to solve the wrong problem, and except diagnosis is carried out you might not know what you are dealing with. Coaching helps you to know what is going on, what you need and how to apply them. Diagnosing the said problem is the first step a growth conscious person must know and apply.

2) It helps to keep at your goal: Knowing what to do is not the problem, the problem is actually doing what you ought to do. Many have one business goal or the other but because they lack oversight or an accountability partner, they can’t really do much. But when you have a coach guiding you on what to do at times, it will be hard for you to miss it. This is how coaching helps accelerate your business or career growth.

3) It helps you stay focused and thereby achieve more results: For everything we involve ourselves in, the end goal is to get results and results can’t come when you are not doing the right thing. This is why you need to go out of your way to seek help, anyone can achieve any level of result but it takes a growth conscious person to achieve an extraordinary result.

Salmon Global Academy is a coaching platform specifically for people who want to build and scale their business, career or personal brand.

You can register with us and take your growth to the next level. Truth is, most things you are looking at for in your business or career are also looking for you but it has not seen the version of you it is looking for. So as oyu grow, you grow into success and wealth.