Starting a business is exciting, but the first 90 days are crucial in setting the foundation for long-term success. If you focus on the right strategies early on, you’ll save time, money, and stress down the road. Here’s what you need to do in your first three months:
Month 1: Laying the Foundation
1. Define Your Business Idea
- Clearly identify what problem your business solves.
- Research your target audience and competitors.
2. Create a Business Plan
- Outline your goals, products/services, pricing, and marketing strategies.
- Set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound).
3. Register Your Business
- Choose a business name and check for domain availability.
- Register your business and apply for necessary licenses or permits.
Month 2: Building Your Brand and Presence
4. Develop Your Brand Identity
- Design a professional logo and choose brand colors.
- Create a tagline and messaging that resonates with your audience.
5. Set Up Your Online Presence
- Build a simple but effective website.
- Create social media profiles on platforms your audience uses.
6. Establish Your Marketing Plan
- Identify the best marketing channels (social media, email, content marketing).
- Plan your first few marketing campaigns to attract attention.
Month 3: Getting Customers and Growing
7. Test and Launch Your Product/Service
- Offer a beta test or early access to gather feedback.
- Optimize based on initial customer responses.
8. Focus on Customer Engagement
- Start building relationships with customers through social media and email marketing.
- Provide excellent customer service to encourage referrals.
9. Track Your Progress and Adjust
- Monitor sales, engagement, and website traffic.
- Adjust your strategy based on what’s working and what’s not.
Your first 90 days set the tone for your business journey. Focus on building a strong foundation, creating visibility, and engaging your audience. Stay flexible, learn from feedback, and keep improving.
At Salmon Global Academy, we startups build a strong business foundation.